The first step in making a website is a proper technical specification where requirements, functionality and usability are written out in detail. To streamline work of the whole team, you’re likely to need a project manager. Their services will come in handy if you lack time or resources to manage the team on your own. A project manager will orchestrate the team’s work and keep you posted on how the project is going as well as deliver your feedback to the team.
Once the technical specification is prepared, it’s time to hire the right people to work for you:
- SEO specialist. They will collect key words necessary for website promotion on the Internet, as well as formulate requirements for URL and blocks and briefs for text content. With SEO findings, the website will meet search engine requirements which will enable the resource to gain traction faster.
- Internet marketing researcher. Their task is to promote your website based on web analytics and marketing analysis. Part of their responsibility is to increase the company’s visibility online, stimulate demand for its services and to achieve maximum conversion in the website.
- Contextual ads specialist. They set up ad campaigns and targeting in Google Adwords and other search engines, estimate ad budgets and prepares eye-catching ad creatives.
- Developer. They will write code, program blocks, ensure swift website loading in browsers, configure file routes, and test functionality. Basically, they create responsive website modules, such as feedback forms.
- Web-designer. Their task is to develop an appropriate graphic and artistic appearance of a website. The visual elements are menu and button designs, fonts, images. Another part of their work is focused on a convenient user interface (UI). A graphic designer will develop a branded layout of a website.
- Layout designer. Their major job is HTML-layout of a page. In other words, they build a website with HTML code and create adaptive web design. The latter is what ensures proportional and harmonious website orientation on PCs, laptops and smartphones. If your website is built with Tilda, then you won’t need a layout designer.
- Content manager. This is a person responsible for filling your website with texts, images and other content to help it rank high in search results.