How to Hire a Content Manager for Your Project

High-quality content lets businesses promote their brand, increase brand awareness, build a positive image with consumers, and foster trust. From an SEO perspective, content allows for online resource optimization, ensuring higher visibility for the target audience and higher conversion rate. This is the role of a content manager.

While AI technologies are increasingly used to perform content creation tasks, human expertise remains essential for producing truly high-quality, logical, well-structured, and effective content.

Step 1. What’s your content goal? Before searching for a content manager, clearly define your business objectives that your requirements for the remote employee are based on. Reflect on the following questions: What type of content do you need (graphic, text, or video)? What should it look like, and what should it include?

Step 2. What do you expect from the candidate? Specify required skills, experience, qualities, education, and other important aspects. Emphasize written communication skills, grammar, SEO knowledge, and proficiency with the platforms where content will be published.

Step 3. What makes your project special? Describe how working on your project is an exciting opportunity. Include essential information: a brief company overview, candidate requirements, work schedule, salary, working conditions, company benefits, etc. Your offer should be attractive and stand out from the competition.

Step 4. Where to find content managers? Thankfully, the web is full of resources to find a content manager:

• Freelance Platforms. These platforms allow you to post job vacancies, review verified resumes, communicate with applicants, process payments to remote employees worldwide, and manage closing documents. EasyBusy is an example of a freelance platform with convenient functionality and various payment methods.
• Job Boards. Sites like Monster Jobs, LinkedIn, Indeed, and many others enable worldwide talent hunt. You can find remote workers or full-time employees, but you'll need to manage communication and payments independently.
• Social media professional communities. Post job opening in your company in relevant communities on LinkedIn (e.g., Digital Marketing, Marketing and Communication Network) or Facebook (e.g., The Social Media Managers Hub, The Content Mix).
• Referrals. Ask your business partners to recommend skilled professionals they've worked with.

Step 5. How to short-list candidates? As you dig through resumes you have received, try following this procedure to select that content manager.

1. Review resumes and portfolios and select several promising candidates.
2. Conduct interviews to assess candidates' potential, qualifications, experience, and past project results.
3. Give candidates a small (but paid!) test assignment to evaluate their skills. Finally, evaluate all candidates based on their performance across all three stages and choose the best fit.