How to Find an SEO Expert on Freelancing Platforms
Search Engine Optimization or SEO for your website unlocks new opportunities for your business. It attracts your target audience, boosts your website's popularity, and improves its ranking in search results. This increases the amount of traffic, ultimately leading to higher conversion rates and profits.
Today, simply having a website is not enough due to high competition. You need to actively work on its content and invest in promotion and marketing. That's where an SEO specialist comes in. We'll tell you where to find one and what to look for when choosing a freelancer.
Today, simply having a website is not enough due to high competition. You need to actively work on its content and invest in promotion and marketing. That's where an SEO specialist comes in. We'll tell you where to find one and what to look for when choosing a freelancer.
Where to Find SEO Specialists
Professional Communities on social media and YouTube. These platforms host numerous groups and chats where freelancers of all levels, from beginners to experts, interact. Some notable examples include the SEO.Tech community on Telegram, Digital Marketing: Social Media, Search, Mobile & More on LinkedIn, and Niel Patel and Ranking Academy channels on YouTube.
Freelancing Platforms. These platforms allow you to find SEO freelancers from anywhere in the world. They offer a vast database of performers with varying levels of experience, making them a great option for your search. For instance, on EasyBusy, you can explore the resumes and portfolios of verified candidates, evaluate their qualifications based on reviews, communicate with them, pay for their services securely, and generate closing documentation.
Job Boards. You can post a job or browse resumes on platforms like Monster, Indeed, or SEO jobs.com. While you may find both freelance and full-time SEO specialists there, the selection process may require significant time and effort.
IT events. Attending conferences and meetings focused on SEO can be beneficial not only for acquiring knowledge but also for networking. You might have the opportunity to personally meet specialists and offer them a job.
Referrals. Ask colleagues or business partners if they know of any competent and reliable freelance SEO specialists.
Pay attention to these factors
Simply reviewing a resume and portfolio is not enough to determine if you're dealing with a good SEO specialist. An interview is essential to assess the freelancer's competence. Here is what you can expect from a qualified candidate.
- They show a deep understanding of SEO fundamentals and principles, as well as in internet marketing.
- They are proficient in analytics methods and tools for data collection.
- They apply ranking factors.
- They are skilled in using Content Management Systems (CMS).
- They stay in the know on IT trends and advancements.
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