You’ve got some idea as to where to look for a freelance marketer. The next step is to see through CVs and responses sent your way. Below are several aspects you want to pay special attention to.
- Experience. The more they talk about it, the better. The description of what the candidate has worked on should contain numbers and statistics to illustrate their achievement. Industry-specific cases from your business field are a serious argument in favor of the candidate.
- Reviews and recommendations. The more, the better. If there is a considerable amount of negative reviews, then it is likely a red flag you don’t want to miss.
- Teamwork experience. This is an important advantage for a professional who you hire to work in a team united by a shared goal.
- Education. Having a degree in a field of expertise is indeed a green flag, though there are freelancers that provide high quality service without a degree at all. After all, a professional is someone who practices self-development and self-education by learning what they can on their own.
How to find a performing marketer on freelance without an interview? You can substitute a phone call with online messaging with your candidates. Do this while you chat with them:
- See how quickly and in how much detail they respond. Also, take your own emotions seriously. Do you like speaking to them?
- Figure out their hard and soft skills as they are the major factors behind how successful their work will be. CVs may not include all their skills, so use your conversation to learn as much as possible.
- Offer a test task. If they are able to respond to it online, where there is no room to prepare, you will get a valuable insight into how they work. You will be able to feel how working with them is and if you like the experience.