How to Find a Freelance SMM Professional
Socials are actively used for promotion in business. The tendency gave rise to social media managers. They are professionals responsible for generating leads and cultivating brand awareness and recognition through social media. In this article let’s talk about how you can find and choose the right social media marketing freelancer.
How to find your perfect freelancer
To find a skilled SMM manager, consider these three avenues:
- Posting a job on freelance marketplaces. After you make a job ad, you will need to see through responses from candidates and select the candidate that you like best. This method helps find a freelance marketing professional with any level of required qualification, work directly with them, pay them and receive necessary closing documents to comply with your local law. One of the most popular freelance platforms is EasyBusy where you can tap into a global talent pool and engage with verified freelancers right in the platform.
- Posting a job on job boards. Think of websites like Simply Hired, Indeed or Monster. The key is that a job board is about full-scale employment in most cases. So you are likely to find a full-time dedicated SMM professional there.
- Posting job ads in professional communities online. The two types you are free to choose from are those where CVs are published and those where job posts are shared. Popular online SMM communities with job posting functionality are the HeyOrca! community managed by a popular scheduler and Social Media Managers Group managed by Social Media Pro, a school for SMM managers. These are Facebook communities.
How to choose your perfect candidate
We’ve quickly run through how to find an SMM freelancer. After you have shortlisted several candidates, it’s time to take a closer look at their CVs and portfolio. If a candidate doesn’t sit right with you, whether it is their CV or their selection of cases, then feel free to move on. The fact that their so-called POS materials are not made well enough to keep you engaged speaks volumes about the quality of their actual work on your project.
You’re almost there! Now that you have a list of your favorite freelancers, figure out who THE freelancer is.
You’re almost there! Now that you have a list of your favorite freelancers, figure out who THE freelancer is.
- Write up a list of priority tasks that your SMM professional is supposed to perform.
- See if the candidate has already worked in your business field, since specific previous experience will significantly cut their onboarding time.
- Understand their level of engagement. When asking questions, pay attention to how they react, if they ask additional questions and show interest. In case of a blank or neutral reaction, consider choosing another professional.
- Offer a test task. Their reaction will provide an insight into how client-oriented they are and how much they can do. It is a common practice to request a demo version before a full-scale commitment. However, some freelancers, especially experienced ones, may require payment, so be ready to pay for whatever work they do.
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