How to Find a Freelance Copywriter
Copywriters can create comprehensive texts that will drive the message home for your customers. The essence of your product or the value of your service can be explained in texts that further lead to better ranking in search results and greater brand awareness. The services that copywriters provide can leverage branded content, so in this article let’s talk about how you can hire a performing copywriter.
Figuring the type of content
First, you need to start with figuring out the type of content you need. The three types are evergreen, brand and industry. Evergreen content is like facts; this type of content remains relevant and true for extended periods of time. It is found in product and landing pages that can let a visitor quickly understand what the product is about, like Q&A or how-to articles. Brand content is what establishes your authority on the topic, like press releases, reviews and updates. Industry content educates readers on the industry where you work. It is often an opinion piece that gives the writer’s (i.e. the brand’s) view on what is happening in the market.
Where to find a freelance copywriter
- Freelance marketplaces. They provide access to thousands of freelancers from all over the world. Finding a candidate that suits your business needs is easy with freelance platforms. One of the most popular freelance marketplaces in EasyBusy. Here, customers and contractors find each other, discuss projects and pay freelancers receiving closing documents afterwards.
- Websites and job boards. Industry-specific job boards and forums are places to hire a freelance copywriter for PR, public media or one-off projects. In turn, authors expect job offers and publish their CVs there. Some of the most well-known websites are: eTXT, Workhard.Online and TurboText.
- Social nets and online communities. Online networking is a powerful resource of advice on finding and hiring verified and proven professionals of copywriting. Some popular Linkedin groups are Copywriter Collective and The Cult of Copy.
How to Choose
Once you've reviewed resumes, responses, and shortlisted candidates, you need to understand how competent they are. Here are some tips to find the right freelance copywriter:
- How is their CV? Are the texts in their case studies well-written? Are they informative, or do they contain too much "fluff" and errors (grammatical, spelling, punctuation, etc.)? Pay attention to the writing style. Does the author convey their message clearly? Is their writing concise and clear?
- Are they responsive? How quickly does the candidate respond to you? How interested are they in the project? Do they ask relevant questions? Note any errors or language issues in their messages or verbal communication.
- Are they nice? Basically, do you like talking to them? The success of your project also depends on how comfortable you are communicating with a particular candidate.
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