Designing a Logo: How to Find The Right Branding Freelancer

Before making a choice, you need to shortlist candidates for logo design. You can find them on freelance platforms, job listing websites, thematic communities on social media, or specialized Telegram channels. The optimal option for finding a remote specialist is freelance marketplaces. For example, the new freelance marketplace EasyBusy has a vast database of verified freelancers from various fields around the world. You can browse resumes or post a job listing and collect responses. Additionally, the marketplace allows for seamless money transfers globally and closing documents are provided for every transaction.

1. Skills and Work Experience
Experience may vary; even a newbie talented branding freelancer can create a quality logo. Still, a strong combination of hard and soft skills is necessary. A good brand designer should be proficient in graphic editing software, understand the basics of marketing, color theory, and composition, and possess communication skills to both understand clients and stand up for their own thoughts and arguments.
Take a good look at their projects and if their experience seems to be in line with your project. Ask yourself: are their projects unique, or do they seem to be commonplace or even plagiarized? Don’t forget to review feedback from other clients about the specialist and their work.

2. Rates
Clients approach logo design freelancers with different requests, so the price varies in each case. It’s not entirely accurate to specify an average cost, as it will likely differ.
You can directly ask how much the services will cost for your specific brief or refer to the freelancer's past work. If the price seems suspiciously low, there is a chance that the result will not meet your expectations. Good specialists know how much their time is worth and they won’t use damping to drive clientele.

3. Deadlines
Freelance logo designers are creative individuals who need time to study the brief, brainstorm, find inspiration, and refine the project. Meanwhile, the client may have time constraints and may not be willing to extend the project over a long period.
On average, developing a logo and branding takes 1-2 weeks, but the exact time frame depends on a task’s complexity. If a designer is ready to complete the task in 3-5 days, it may be a signal that the end result will not be unique and even appear rushed. Additionally, a short deadline might indicate that the freelancer is low on clients and is willing to take on any job.

4. Engagement
Pay attention to whether the candidate shows interest in the project, how thoughtfully they ask questions, and whether they ask any at all. A good specialist will make sure to find out more about:

• The specifics of the company and business;
• The target audience;
• Competitors;
• Requirements and preferences, etc.

Such an approach indicates the designer's serious intentions regarding your project and the quality of the results.

5. Revisions and Guarantees
Clarify with the designer how many options they will provide in the first draft, whether they are willing to make revisions for free and how many, and what guarantees they offer. It is standard practice to offer the client up to 3 options in the first review and to make up to 3 revisions for free. Professional freelance logo designers are always ready to provide clients with several drafts to make it easier to decide on a logo.